McLuhan reverses our intuition about sound + vision

gva — Thu, 14 Sep 2006 23:03:47 -0400

We tend to think of visual information as instantaneous or simultaneous, and audio as time-based, linear, successive. I do, at any rate.

To underscore this assumption, let's say I'm reviewing a designer's portfolio. I can "read" a visual image almost in a moment -- I make a snap judgement much like that analyzed in Malcolm Gladwell's Blink.

I see a cassette, video tape, quicktime file, or what have you, however, and its a different story -- I know I need to make a time investment. I immediately have expectations for what I want to get out of it. Call it experience economy "ROI". Actually, Bruce Sterling, who incidentally will be speaking at OCAD on October 2 (yes, you heard right), puts it best in Shaping Things: he says in an age of 'Gizmos', our relationship with objects is governed by the "opportunity costs" and "cognitive load" of the user.

Anyway, back to McLuhan. In the Playboy interview (see link below) and everywhere else in his writing, he puts it this way:

"The man of the tribal world led a complex kaleidoscopic life precisely because the ear, unlike the eye, connot be focused and is synaesthetic rather than analytical and linear. Speech is an utterance, or more precisely, an outering, of all our senses at once; the auditory field is simultaneous, the visual successive." (Mcluhan's 1969 interview in Playboy)

This seems striking. I understand and agree with McLuhan, yet my portfolio judging example above tells me the opposite. In some way, both readings must be true.

SHARE: supporting collaboration in new media communities

gva — Thu, 14 Sep 2006 21:34:20 -0400

Here's a reference from one from my fellow grad students:

SHARE.global
http://share.dj/global/

* new york
* montreal
* wiesbaden
* san diego

SHARE is an organization dedicated to supporting collaboration and knowledge exchange in new media communities. Local SHARE groups hold free, open jams and workshops in their communities. Participants bring their portable equipment, plug into our system, improvise on each others' signal and perform live audio and video. SHARE furnishes the amplification and projection. SHARE happens weekly to monthly in cities around the world. Interested in starting a SHARE gathering? See the do it yourself page.

Nice compendium of location-based games

gva — Thu, 14 Sep 2006 16:14:31 -0400

Here's a nice compendium forwarded by David Frackman, a fellow student in my Integrated Digital Media program:

http://www.in-duce.net/archives/locationbased_mobile_phone_games.php

About Metabolo: From Mechanics to Mimesis

gva — Tue, 13 Jun 2006 00:56:21 -0400

Far from becoming tamer, the far-reaching effects of electric technology that were presaged by Marshall McLuhan seem to be waxing wilder, penetrating ever more deeply into our personal and social lives. Is it alarm we’re sensing, or the thrill of recognition – a quickening? Are we attempting to maintain control, or building a portrait of our environment and ourselves that is beginning to rival the responsiveness and creativity of the natural world?

We wonder aloud whether we’ve traded too much privacy for convenience and access, meanwhile scarcely noticing that all these musings have migrated into that ever-widening and ever-converging data stream that suddenly seems more real and more -- accessible? -- than ever before. This veritable Mississippi of data offers more manipulability and meaning as the tools, their default settings, and their recombinant interactions increasingly evidence startling levels of transparency, empathy and relevance to daily life....

Our brains, our bodies, our social relationships, the webs of life that nourish and sustain our physical selves and natural environments, no longer are these being taken for granted, denigrated, made incidental -- at any rate, not in the same blind and wholesale way. On the contrary, these are being methodically rediscovered and appreciated as irreplaceable, unique, meaningful, and worthy of support, research, emulation, connection, amplification, celebration.

As a candidate for the Master of Science degree in Integrated Digital Media at Polytechnic University, I offer this space to the investigation of these developments and these questions.

In this discursive space I intend to share and solicit interdisciplinary research interrogating emergent effects at the intersection of three organizing discourses: technology and design; biology and social behavior; ecology and environment. The diagram that follows illustrates broad relationships and selected patterns characteristic of the intersections:

I will survey the literature pertinent to these intersections, including historical texts as well as emerging theoretical and practical developments from both academic and professional sources. The underlying theoretical and methodological framework and vocabulary will be informed by the closely related discourses of cybernetics, systems thinking, complexity, and network studies. My objective will be to document and explicate applicable laws and principles in order to forge a new level of synthetic understanding with an eye to guiding the design and implementation of beneficial systems.

To assist the analysis and communication of my findings I intend to use appropriate techniques in media production that may include data modelling, visualization, and/or motion graphics. The resulting thesis will seek to articulate and demonstrate design principles in response to the critical question: “Can we learn to design for emergence, in order to develop and distribute more human-friendly and ecologically responsive social and technical systems, by studying and mimicking deep patterns originating in the realms of biology and social behavior?”

Following is a preliminary and partial list of sources to be consulted:

Biomimetics; Sociomimetics; Social Software; Networks
Barabasi, A. Linked: The New Science of Networks. Perseus Books; 2002.
Benyus, J. Biomimicry: Innovation Inspired by Nature. William Morrow; 1997.
Hock, D. Birth of the Chaordic Age. Berrett-Koehler Publishers; 1999.
O’Reilly, T. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. http://www.oreillynet.com/lpt/a/6228
Reed, D. P. The Law of the Pack. Harvard Business Review; Feb. 2001
Surowiecki, J. The Wisdom of Crowds. Anchor Books; 2004.

Commons; Cooperation
Axelrod, R. The Evolution of Cooperation. Basic Books; 1985.
Bricklin, D. The Cornucopia of the Commons: How to get volunteer labor. http://www.bricklin.com/cornucopia.htm August 7, 2000.
Creative Commons. http://www.creativecommons.org
Hardin, G. The Tragedy of the Commons. Science 1968;162:1243-48.
Lessig, L. Code and Other Laws of Cyberspace. Basic Books; 2000.
Rheingold, H. Smart Mobs: The Next Social Revolution. Basic Books; 2002.
Rheingold, H. and Institute for the Future. http://www.cooperationcommons.com/
Wright, R. Nonzero: The Logic of Human Destiny. Pantheon; 1999.

Cybernetics; Systems Thinking; Complexity
Capra, F. The Hidden Connections: A Science for Sustainable Living. Anchor Books; 2002.
Weiner, N. Cybernetics, or, Control and Communication in the Animal and the Machine. M.I.T. Press; 1961.
Weiner, N. The Human Use of Human Beings. Houghton Mifflin; 1950.

Emergence
Fromm, J. Types and Forms of Emergence. http://arxiv.org/abs/nlin.AO/0506028
Fromm, J. Ten Questions About Emergence. http://arxiv.org/abs/nlin.AO/0509049
Helms, M. Design That Improves With Use. Ambidextrous. http://www.stanford.edu/~judywen/ambidextrous/page36-39.pdf
Johnson, S. Emergence: The Connected Lives of Ants, Brains, Cities, and Software. Scribner; 2002.
Van Alstyne, G. From Induction to Incitement: Inside the Massive Change Project. What People Want: Populism in Architecture and Design. Ed. Michael Shamiyeh. Birkhäuser; 2005:188–205.
Van Alstyne, G. and Logan, R.K. Designing for Emergence and Innovation: Redesigning Design. Publication pending; 2006.

metabolo.org - environment

McLuhan reverses our intuition about sound + vision

SHARE: supporting collaboration in new media communities

Nice compendium of location-based games

About Metabolo: From Mechanics to Mimesis